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MANAGEMENT AND MYTHS: CHALLENGING THE FADS，FALLACIES AND FASHIONS
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Book ID/图书代码：08296004B05068 |
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页数： 172 定价： 0 上传日期： 2004-6-2 |
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English Summary/英文概要： This book takes a very critical look at management fads and fashions to show that many do not stand up to scrutiny. It is believed，for example，that coaching is successful. What is the evidence for this? Selection procedures at interviews result in the right candidate being selected. Again，what is the evidence? The author shows that although many fads and fashions in management are short-lived and based upon flimsy evidence，they still enjoy a period of support and popularity. His bok will be an important tool for managers who want to understand the substance and rigor or lack thereof associated with modern management ideas and concepts.
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About the Author/作者介绍： Adrian Furnham is Professor of Psychology，University College，London. He is on the editorial board of a number of journals and was recognized as the most productive psychologist in the world from 1980-1989. He is the author of more than thirty-five books，many of which are read on an international scale. He also acts as a consultant to a number of multinational corporations.
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Format:MASS MARKET TRADE PAPERBACK |
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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE |
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Sales in other countries/其他国家销售情况： |
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